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Re-thinking the rules of brand building in Sri Lanka
16 May, 2014 08:09:53
May 16, 2014 (LBO) Senior corporates leaders and marketing professionals from Sri Lanka and the region will come together at a one day conference in Colombo this month to share their expertise and experience as disruptive digital technologies change rules of brand building.
Digital technologies are influencing the tastes and preferences of consumers, and are fast re-shaping consumer behaviors as never before in the history of modern marketing.

"Today’s empowered consumer no longer wishes to be a passive recipient of carefully crafted, coercive and manipulative messages," says said Lakshaman Bandaranayake, Founder/Publisher of LBR and LBO.

"The consumer wants to be in control and wants to be a co-creator of his or her own experience. The disruptive and enabling features of digital technologies are melding with traditional practices and giving birth to a new set of powerful marketing tools."

Unlike their predecessors, today's marketing professionals need to excel in traditional marketing functions as well as in the emerging disciplines such as mobile marketing, analytics, social, web, search, content and shopper marketing.

They also need to challenge the existing paradigm by building new models of customer experience based on the new rules of brand building.

"The internet and digital technologies have raised expectations of personalized information and services on demand, and created a situation where brands have to work even harder to get noticed," says Uditha Liyanage, Professor of Management of the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, chief guest at the Summit.

The LBR LBO Brand Summit 2014, 'Rethinking the Rules of Brand Building' is dedicated to enlightening marketing, communication and research professionals on challenging issues as well as opportunities in building brands in today’s context.

The conference is hosted by LBR LBO, the multiplatform business media brands, the thought provoking conference will take place on Tuesday May 21, 2014 at the Cinnamon Grand Hotel.

The conference will focus on key four areas: the new paradigm of brand building, winning over the empowered consumer, the changing role of the chief marketing officer creating engaging communications in the digital age.

It will be useful to senior level marketing and advertising professionals, strategic planners, and senior corporate executives in companies committed to build brands. It will also be useful to key decision makers in start-ups and newly emerging corporate and entrepreneurs.

The event will feature 25 very senior Sri Lankan marketing professionals, and academics who will share their experience, knowledge and views.

The speakers represent a wide range of industries: financial services, hospitality,FMCG, communication, research, consumer durables, technology and export manufacturing, and are from leading local companies and multinationals.

These include Akzo Nobel, Ceylon Biscuits, Fonterra, Hemas, Hayleys, HSBC, Janashakthi Insurance, John Keells, Kelly Felder, MAS Holdings, Mindshare, Media Factory, N-abel Seylan Bank and Unilever.

They will be joined by regional experts from Google, Nielsens, JWT and LOWE LDB.

For registration details log into www.lbo.lk/summit or call the hotline 0773957102.

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